Acceptance of Technology and the Internet
Consumers are embracing the Internet and related technologies for their convenience, time savings and flexibility. Consider the following statistics:

• American employees with Internet access at home and work spend an
  average of 5.9 hours per week online at home for work and an average of 3.7 hours per week online at work for personal interests.
• One in five (21%) of US adults have their own personal web site, or a family member has one. Thirteen percent (or a family member) own a domain name or web address for a hobby or personal activity.
• Influentials (the 10% of the population that influences the remaining 90%) are heavy Internet users. Most (82%) are online multiple times during the day and only 5% go online less than once each day.
• Jupiter Research forecasts that US online retail sales will reach $65 billion in 2004, and will continue to grow by a compound annual growth rate of 17% through 2008 and sales will top $117 billion by that time.
• Almost three-quarters (71%) of homebuyers used the Internet in their search for a home during the first three months of 2003, up from 41% during the same period in 2001.